Which media platform is best for your business?
Basically, Facebook Ads and Google Ads are both advertising platforms that operate on a pay-per-click (PPC) basis. But before you deal with PPC, you must consider the following factors to avoid any problems in the future.
Do you have an existing business? Or just opened a new one?
What is your main objective in advertising your products?
Do you have a specific budget?
Let us discuss then what is the difference between these two PPC advertising platforms.
Paid Social versus Paid Search:
Google Ads is considered a Paid Search. You are paying to have your listing featured on a search engine page. The business owners or the advertisers based their ads on target keywords when searched. Aside from Google search, you can also advertise on YouTube Ads, Google Maps, Google Play and Google Shopping.
On the other hand, Facebook Ads is considered a Paid Social. Meaning, Advertisers reach target audiences based on their locations, behaviour, age and demographics. You are paying to get in front of new clients on social networks. Paid social, on the other hand, helps users find businesses based on the things they are interested in and how they behave online. A few of Facebook Ads placement you can advertise like Facebook News Feed, Marketplace, Video Feeds and Facebook Messenger.
Your target audience is available on both platforms, but it will depend on your objective. If your target audience is actively participating in these social media platforms? Do you consider it paid social or paid search?
Consider the following factor when placing an advertisement in these two platforms.
Google Ads commonly targets its:
Location – based on city, country, region or radius targeting
Device to be used – either mobile, desktop or tablet
Keywords – based on relevant keywords used
Demographics – age, gender, language, status
Retargeting – retarget your website visitors
While Facebook Ads are targeting:
Location – based on city, country, region and zip code
Interests – based on the audience interests and pages they liked
Audiences – you can create custom audiences based on activity on your website
Behaviour – based on the customer’s purchase behaviour
Demographics – age, gender, relationship status, income level and more
Format for Google Ads is more to text in search ads. While on Facebook, you can create visuals or graphics to entice customers to buy their product.
Once you finalise your marketing strategy, which includes the budget and its competitors, you should be able to work out for your main objective, and that is how you want your products to sell. If you have a new product and you want to increase brand awareness and recognition, then Facebook Ads is the best platform to use. However, if you are looking to generate sales or leads, then Google Ads will be a much better choice for your business. You will be targeting people that have a much higher intent to purchase.
Which Platforms should you use for your campaign?
Since we already know the difference between the two social platforms, ask yourself with these questions to consider:
Determine a certain budget to reach out to a customer
Study your clientele and its competitors
Choose the right platform based on your preferences (its target market, demographics, age, behaviour, etc.)